Initiate
Summit

Before we can begin to choose the right gamification techniques for your community, we’ll map out the objectives you are trying to achieve. Are you trying to increase community engagement? Are you trying to encourage your members to spread the word about your community, events or services?

• Define business objectives and set expectations
• Align members with your business objectives
• Induction games for users to speed up and increase engagement
• Use games to educate community members
• Promote a new event or service
• Retaining members

2. UNDERSTANDING GAMIFICATION THEORY SO WE CAN APPLY IT
Gamification is about understanding why certain game mechanics are so engaging and how to choose which game techniques we should be using in any given situation.

• What is gamification and why is it in demand?
• The neuroscience behind effective gamification
• Motivational psychology: Maslow’s Hierarchy of Needs, Self Determination Theory, Dan Pink, Marczewski’s Three Layers of Motivation and Flow

People respond positively to loyalty, reputation, reward and status and we’ll look at relevant case studies through the lens of the player journey:

• Discovery – earning player attention
• Onboarding – building comfort and trust
• Scaffolding – designing activities to engage players
• Mastery – rewarding, recognising and empowering star achievers

4. GAMIFICATION BRAINSTORMING
By understanding simple rules for how games work, our gamification brainstorming exercise is designed to help you create your first gamification project and solve your real business issues. Participants will be organized into teams for this exercise.

• RULES: Obstacles we voluntarily abide by that define the game space
• WIN STATES: The desired outcomes that make games fun and rewarding for people to play
• GAME MECHANICS: The game mechanics that we use in each game determine the way players feel and behave in the game. The same goes for Gamification
• BRAINSTORMING: Solve a need by coming up with the gamification, including the rules, game mechanics, win state and naming the project. It’s where you get a first feel of how engaging your idea is

Develop the knowledge, understanding and skills to plan effective gamification projects for your organisation, as well as how to avoid common pitfalls.

• Agreeing and prioritising business objectives – assess if gamification is the right answer for your requirement
• Gathering intelligence on the environment, platforms and existing metrics
• Defining the required learner behaviour change(s)
• Strategies for motivating people – demographics, rewards, and player types (Marczewski’s Player Types Hexad)
• Design and specify your prototype – theme, user journey and play testing
• Production - Choosing a technology platform or partner, testing and roll-out
• Follow up planning - dealing with high achievers in your game, monitoring game mechanic effectiveness and keeping users engaged in the longer term.

6. IMPROVING PLAYABILITY, ENGAGEMENT AND USER ADOPTION
Taking your gamification implementation from fun to exceptional. Reflecting on key questions to ask about your project to increase the breadth, depth and design of the player experience.

• Deck of lenses
• Next steps

• What are the stress sources for Esports athletes?
• Should we expose players to stress?
• How can we help players manage stress?
• Stress a key metric for growth

2. GROWTH

• In order to grow our team, we need to know the limits of our players
• How can we grasp the limits of our players?
• Behaviour and in-game skills Area
• How to measure and track growth

• The illusion of learning in Esports
• Play the game › Study the game › Think about the game
• The 4 pillars of learning how to learn
• Awareness in Esports: A chess comparison

4. TEAM BUILDING

• Formation of a team: Identification of teammates and selection criteria
• Team coordination: The importance of online and offline bonding
• Mixing online and offline team formation strategies
• High-performance teams, how they do it?
• Methodology and findings (data collection and data analysis)

• Players’ in-game expression and comparison with art expression (example of a musician in an orchestra)
• Cultural influence on creativity in Korean Esports and a comparison with the football model.
• Improvisation in Esports and Esports imagination

6. GENERAL CONSENSUS AND SUMMARY

• Deck of lenses
• Resources
• Next steps

• The 4 Pillars of Industry and how esports was born
• The 4 Pillars of Society and how they will shape the future of esports
• Relationships and Dependencies between each of the Pillars

2. Measuring the Maturity of an esports ecosystem

• Looking at examples from countries around the world
• Steps to assess the maturity of an esports ecosystem
• Considerations for risk and growth based on ecosystem maturity

• What are the 10 Keys for success?
• Identifying your Primary and Secondary Keys
• Practical tips for using the Keys in your planning process to minimise challenges and build for success
• How missing 1 Key can impact your success

4. Exercise and Hotseat

• An exercise in planning and considering the 10 keys for your projects, campaigns and initiatives
• Hotseat sessions where attendees can share their thoughts, ideas and challenges with the 10 Keys

• How scale impacts all your opportunities and decisions
• An introduction to the W.A.R.M Model for user engagement and how to use it to drive growth
• How to use the DARE model to increase the desire of your audience and get them to do what you want
• The 9 revenue streams in esports and why you need to unlock at least 3 of them

6. Exercise and Hotseat

• An exercise in using the W.A.R.M Model, DARE Model and 9 Revenue Streams for planning a project, initiative or campaign
• Hotseat session where attendees share their thoughts, ideas and challenges from the exercise
• Next Steps